AI TRAINING FOR CREATIVE & MEDIA AGENCIES

Your People are Using AI. The Question is Whether it’s Making A Difference.

We help CPOs answer that with role-specific programs that turn scattered AI use into measurable capability across every level of your agency.

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TRUSTED BY
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63 agencies trained to date

What Changes When Creative And Media Agencies Build Real AI Skills

4.6hrs

Saved per participant, 
per week

97%

Participants report 
increased AI confidence

85 NPS

Average across 
all programs
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THE CHALLENGE

Your AI Rollout Is Now A Workforce Problem.

Tools have been rolled out and licenses bought, but in most agencies AI fluency sits with a handful of early adopters while everyone else quietly falls behind. That's now a workforce planning, retention, and client-credibility problem that sits squarely on the CPO's desk.

People leaders we speak to aren't asking whether to invest in AI capability. They're asking how to do it credibly, at scale, and in a way that holds up to board scrutiny.

94%

Of agencies are using AI, but most lack capability, structure and oversight.

Major Players, 2025

40%

Of agencies provide no AI training whatsoever.


Major Players, 2025

6%

Of organizations qualify as AI high performers.


McKinsey, 2025
AI TRAINING PROGRAMS

A Capability Framework For Every Team, At Every Level

No other provider has role-specific agency tracks at every level of your organization, which means you can build a coherent, agency-wide capability plan rather than stitching together generic training.

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Expert facilitators with 
real-world AI experience
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Hands-on, practical learning, not slides about theory
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Learning kits and resources 
to continue building after 
the session
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Pre and post-measurement, so you can report outcomes upwards

Built around your tools, workflows, each audience offers three levels, so you can meet every team exactly where they are today and design a roadmap that progresses them over time.

1
2
3
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  • Explore

    Build the AI confidence and shared language teams need to start using tools well.

  • Apply

    Build the skills to use AI in the workflows where it delivers measurable ROI.

  • Transform

    Embed AI into how the business operates, at scale, across every function.

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Leaders
Managers
Functional Teams
Tech Teams

Agency Leaders

OUTCOMES
Help leaders turn fragmented AI use into agency-wide strategy.
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Virtual 
or face to face
Book a call to discuss the right program for your agency
Book a call
1
Level 1: AI Foundations
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2 hours
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>200 participants
2
Level 2: AI for Agency 
Leaders
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2 x 3.5 hours
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>16 participants
3
Level 3: Advanced AI for 
Agency Leaders
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2 x 3.5 hours
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>16 participants

Managers

OUTCOMES
Enable the layer that makes or breaks adoption - your managers.
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Virtual 
or face to face
Book a call to discuss the right program for your agency
Book a call
1
Level 1: AI Foundations
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2 hours
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>200 participants
2
Level 2: AI for Agency Managers
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2 x 4 hours
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>20 participants
3
Level 3: Advanced AI for Agency Managers
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8 hours
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>20 participants

Functional Teams

OUTCOMES
Function-specific capability for every team.
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Virtual 
or face to face
Book a call to discuss the right program for your agency
Book a call
1
Level 1: AI Foundations
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2 hours
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>200 participants
2
Level 2: AI for every function
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4 hours
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>20 participants
3
Level 3: Building AI Agents for every function
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2 x 4 hours
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>25 participants

Tech Teams

OUTCOMES
Help engineers code with AI and build agents that ship.
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Virtual 
or face to face
Book a call to discuss the right program for your agency
Book a call
1
Level 1: AI for Coding
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8 hours
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>25 participants
2
Level 2: Automate with AI
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8 hours
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>25 participants
3
Level 3: AI for Software Developers
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10 weeks
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>15 participants
WHAT AGENCIES SAY
Melissa Molenda

Melissa Molenda

Associate Director of Marketing
A Global Conservation Company
“In my 30-year career in marketing and public relations, a handful of training sessions have changed my life. This is one of them. By far one of the best, most interesting, useful and on-trend training I’ve ever participated in, and I started using the techniques immediately after the session ended.”
Mark Bucknell

Mark Bucknell

Chief Commercial Officer
JCDecaux
“Great content. Pitched perfectly for our level. Really useful and timely.”

Poppy Morris

International Sales Manager
Pan Macmillan
"Really interesting and made AI feel a lot more manageable. I’ve come away with so many ideas about how to implement this in my role"
Alvaro Garcia Barba

Alvaro Garcia Barba

Corporate Learning
World Bank Group
"A huge shoutout to the amazing Edifai team for their expert facilitation and for creating such an engaging and impactful learning experience. I gained so many insights on leveraging Generative AI to enhance our capabilities through the ADDIE process."

Poppy Morris

Pan Macmillan
“I’ve come away with so many more ideas about how to implement this in my role when previously I struggled to think of how it would apply.”
Karthikeyan Dhanasekar

Karthikeyan Dhanasekar

Head of Static
Hogarth
“The program was highly beneficial and reinforced the importance of integrating AI tools and strategies to drive success. I look forward to applying these concepts to enhance our operations”
Ross Hall

Ross Hall

EMEA Head of Clients
Burson
"Great content, engaging facilitators and a perfect mix of theory and practical to give us some really tangible action points to take forward ... starting right now!"
Profitero

Wendy Thomas

“The session was really useful and the facilitators were very helpful and resourceful. I now have greater understanding of how AI tools such as ChatGPT can significantly enhance my professional life.”
Omnicom Group

Ephraim Cohen

FleishmanHillard
“Edifai brought together the critical value of an understanding of GenAI’s impact with an objective look at our business to help us develop a practical approach to developing new solutions”.
Melissa Molenda

Melissa Molenda

Associate Director of Marketing
Global Conservation
“In my 30-year career in marketing and public relations, a handful of training sessions have changed my life. This is one of them. By far one of the best, most interesting, useful and on-trend training I’ve ever participated in, and I started using the techniques immediately after the session ended.”
BMT

Gareth Taylor

“Really enjoyed the session which was informative and thought provoking. Great presenters who were really knowledgable and used real-world examples which were useful”
ArvatoConnect

Mike Stewart

ArvatoConnect
“Really insightful with great insights into the different tools. A great session that was interactive and had everyone involved. 10/10 from me.”
InterSystems

Alki Iliopoulou

Innovation Strategist - Ecosystems Lead
InterSystems
“The 10-week AI for Software Developers program has been hugely impactful in changing the way we work. Delivered across multiple global cohorts, it has helped our engineering teams build practical skills and confidence in applying AI and supported our shift toward becoming an AI-first organization. We’re excited to continue expanding this work in 2026 and beyond.”
Publicis US

Maria Weicker

VP Director, Learning & Development
Publicis US
“The program included tangible takeaways and really useful tools. It met people where they are and gave you useful opportunities to test out ideas to grasp them. I thought it was great!”
Maria Weicker

Maria Weicker

VP Director, Learning & Development
Publicis US
“The program included tangible takeaways and really useful tools. It met people where they are and gave you useful opportunities to test out ideas to grasp them. I thought it was great!”
Publicis

Tamara Breitbart

Publicis
“The program provided great insights. Seeing a structured approach to prompts was really useful. Being taught the ability to build a GPT yourself was very cool and will be very helpful in my day-to-day role.”
Burson

Ross Hall

EMEA Head of Clients, Burson
"Great content, engaging facilitators and a perfect mix of theory and practical to give us some really tangible action points to take forward ... starting right now!"
3-18 Education Trust

Liam Deery

Aspire Leadership
"It was absolutely outstanding. Perfect amount of content and application of content. Tone was amazing, and All very applicable to leadership. Best training I have ever had."
The National Conservancy

Whitney Hall

The National Conservancy
“The exercises were productive and allowed for helpful real-world examples of ways to use AI. I came away with a much better grasp of CoPilot and how to use it and I'm looking forward to exploring it more. Thank you!”
Sage

Harriet Bunting

HYPWAI (open cohort)
"It was a really great and insightful session. I’ll be taking a lot of this away with me to use in my everyday work and share the knowledge with my team."
Amazon

Christine Den Herder

Amazon
“The facilitators are clearly experts and very helpful. A great, interactive approach to learning.”
Société Générale

Pierre Tephany

Société Générale
“Very instructive session and all use cases were very well explained. A great introduction for people unfamiliar with AI.”
Karthikeyan Dhanasekar

Karthikeyan Dhanasekar

Head of Static
Hogarth
“The program was highly beneficial and reinforced the importance of integrating AI tools and strategies to drive success. I look forward to applying these concepts to enhance our operations”
CASE STUDY

Building AI literacy at the top of the world's largest agency network

WPP had invested heavily in AI but senior leaders and agency C-suites lacked the strategic fluency to champion adoption.

The People function needed a credible, scalable program, one that would land with executives and produce reportable outcomes.

Edifai designed and delivered multiple AI bootcamps tailored to Executives: cohort-based, built around WPP's approved tools, and adapted to the dynamics of a holding group.
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WPP: Global AI Bootcamp for Executives
The program has since expanded across wider business functions and agencies throughout the WPP network — the impact was immediate.

218+

Participants
trained

72 NPS

Average Net Promoter Score

Scaled

Across wider WPP network
Read the full case studyView all case studies
RESOURCES

What Leading Organizations Are Learning From

The HR Leader’s Claude PlaybookDownload Guide
Guide: Building Sustainable AI Adoption in Creative & Media AgenciesDownload Guide
Whitepaper: AI - Preparing for 2030Download Guide
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We know agencies. Not adapted for them, built for them.

Anyone can run an AI awareness session. What distinguishes Edifai is agency-specific depth, role-specific programs, and facilitators who've worked inside the holding groups and independents.
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We know your world already.
We've trained teams inside WPP, Publicis, Omnicom, Burson, and Leo Burnett. We understand the client pressure, the billable hour model, and the creative-versus-automation tension.
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Role-specific programs no one else has
Dedicated programs for creatives, strategists, media planners, client services, managers, leaders, and tech teams - at every level. That means a coherent capability plan, not a patchwork of generic sessions.
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Expert facilitators, not slide-readers
Our facilitators are AI specialists and practitioners, matched to your audience by subject relevance. People walk out wanting more, not less.
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Real capability, not awareness
Our programs are designed for behavior change, not box-checking. People use what they learn from day one - which means your investment shows up in the work, not just on the L&D dashboard.
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Measurable ROI from the first session
4.6 hours saved per person per week. 100% confidence uplift. 75+ NPS. Easy to model at scale, easy to report upward, easy to defend at the next board meeting.
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We meet you where you are
Whether your teams have never opened ChatGPT or are already running automation workflows, there's a calibrated entry point. No wasted investment. No condescension.
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SPEAK TO US

Book a Call

Tell us where your teams are today and we'll suggest the right starting point for your agency.

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No pitch, no pressure
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An assessment of your team’s gaps
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Real examples from similar media and creative agencies
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