WPP: Building AI Literacy At The Top
How WPP empowered senior leaders across the network with the strategic fluency to champion AI adoption
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WPP
WPP is a world leader in marketing services, bringing together iconic agencies and over 100,000 people worldwide. With industry-leading capabilities in tech, data and AI, WPP delivers extraordinary work for some of the most influential brands.
At the heart of this is WPP Open, an AI-enabled marketing platform connecting people, tools and intelligence into one seamless ecosystem the delivers effective, end-to-end marketing.
By heavily investing in upskilling its people, WPP ensures their talent remains ahead of the curve and allows them to confidently pioneer new solutions, unlock transformative growth, stay culturally relevant, and win in highly competitive markets in the new AI era.
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Despite leading in AI innovation and investing heavily in enterprise-wide initiatives, WPP faced a key barrier to adoption: a proficiency gap at senior leadership and C-suite level.
The AI tools were in place, but leaders lacked the strategic fluency to apply them in specific business contexts, limiting their ability to drive transformation with confidence, set the
vision, and align AI adoption to commercial outcomes.
Without targeted upskilling at the top, WPP risked fragmented adoption, uneven impact and missed opportunities to unlock creativity, efficiency and client value at scale.
To embed AI capability at scale, WPP needed to start at the top. They partnered with Edifai to equip senior leaders with the fluency, confidence and shared vision needed to champion AI transformation across one of the world's largest marketing networks.
The solution
- Tailored, cohort-based learning: A program designed specifically for senior leaders, combining expert-led sessions with strategic discussion to align leadership on AI vision and adoption.
- Built around WPP Open: Sessions grounded in WPP's approved AI tools and strategic priorities, so leaders could immediately apply what they learned to their own business context.
- Hands-on application: A mini hackathon applying AI to a real-world business challenge, moving leaders from theory to confident, practical decision-making.
Key programme outcomes
Lead with AI fluency Understand the opportunities and risks of Generative AI in marketing, and speak confidently about its strategic implications.
Unlock WPP Open's full potential Apply WPP's suite of AI tools effectively across day-to-day decisions and client work.
Champion AI adoption Define immediate actions to boost AI literacy and adoption across their teams and agencies.
Shape the future of the agency Explore how future AI developments could reshape agency models, client value and competitive positioning.
The training enabled WPP's senior leaders to move from awareness to confident, strategic application, accelerating AI adoption across the Organization and aligning AI deployment with business goals, revenue growth, faster innovation and enhanced client value.
Book a Call
A 30-minute call to scope the right AI skills training program for your team, timeline, and tools.
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