AI FOR SALES TEAMS

AI Doesn't Close Sales. It Clears The Time For The People Who Do.

AI training for sales teams. Turns research, outreach drafting, and meeting prep from hours into minutes.

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TRUSTED BY
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Join the sales teams mastering AI

What Changes When Sales Teams Build Real AI Skills

3.3hrs

Saved per participant, 
per week

100%

Improved
productivity

95%

Increased
confidence
WHAT YOU CAN EXPECT
AI for Sales | Edifai
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Three program levels, from AI foundations to building AI agents for sales
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Hands-on AI skills training for sales, virtual or in-person
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Tailored to your tools, team size, and level of AI readiness
AI Skills Training

AI Training For Sales Teams

Our three AI training programs are built for the reality of target pressure, admin overhead, and longer, more complex sales cycles.

Each one designed for a different stage of AI readiness. Choose where your team is now and build from there. The people capability you develop here is what makes AI transformation possible.

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3
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  • Explore

    Build the AI confidence and shared language teams need to start using tools well.

  • Apply

    Build the skills to use AI in the workflows where it delivers measurable ROI.

  • Transform

    Embed AI into how the business operates, at scale, across every function.

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Explore:
AI Foundations
Apply:
AI for Sales Mini Lab
Transform:
Building AI Agents for Sales

1.Explore:

AI Foundations for HR Teams

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BUILT FOR
Teams who have a mixed awareness of AI and need everyone working from the same foundation.
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2 hours
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Up to 200 participants
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Download the curriculum
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Build core AI literacy across your team
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Improve the consistency and quality of outputs with effective prompt engineering frameworks
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See how to apply AI to research, content creation, data analysis, and task automation
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Establish best practice for responsible everyday AI use

2.Apply:

AI for Sales Mini Lab

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BUILT FOR
Sales teams ready to apply AI to the workflows where their time goes, from prospecting and proposals to pipeline analysis.
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3.5 hours
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Up to 50 participants
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Download the curriculum
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Know what generative AI can and can't do in a sales context
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Apply AI to prospecting, outreach, proposals, and pipeline analysis
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Build reusable prompts for your most time-consuming sales prep tasks
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Leave with a prioritized implementation plan for your selling motion

3.Transform:

Building AI Agents for Sales

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BUILT FOR
Sales teams already using AI day to day, ready to automate prospecting, deal prep, and CRM admin at scale.
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2 x 3.5-hour
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Up to 25 participants
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Download the curriculum
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Understand the capabilities and limitations of AI agents for sales
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Identify and prioritize high-value agent use cases across the sales cycle
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Design and build a working AI agent prototype using your authorized tools
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Leave with a clear plan for building and scaling agents in your sales team
Explore:
AI Foundations
Apply:
AI for Sales Mini Lab
Transform:
Building AI Agents for Sales
All Our AI Training Programs Include
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Expert facilitators
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Hands-on,
practical learning
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Learning kits
& resources
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Virtual and in-person
delivery
TESTIMONIALS
Poppy Morris

Poppy Morris

International Sales Manager
Pan Macmillan
"Really interesting and made AI feel a lot more manageable. I’ve come away with so many ideas about how to implement this in my role"
CASE STUDY

Publicis: Embedding Practical AI Capability Across Global Marketing Teams

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The problem

Publicis Groupe was investing heavily in AI and needed their client teams ready to capitalize on it. Sellers needed a structured way to position AI in client conversations and respond to shifting expectations.
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The approach

A 2.5-hour workshop built around proven client proposition frameworks, delivered across multiple teams in the UK and US. Sessions covered evolving client expectations, how Publicis AI solutions enhance services, and structured plans for AI in client pitches.
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The outcome

Client teams grew into confident champions of AI adoption, communicating its value more effectively. Stronger relationships and new business opportunities followed, and Publicis Groupe is now embedding AI training into its global leadership program.
View all case studies

Expert-led AI Training For Sales Teams

Colin Smith

Colin Smith

Global Learning Specialist

Colin Smith

25+ years in digital, and Founding Partner at Cognitive Union. Colin designs learning that sticks; measurable, practical, occasionally involving LEGO (he's a certified SERIOUS PLAY facilitator and Scrum Product Owner). Google Masterclass Partner, lead facilitator for the CIPD, and lecturer on Squared Online.
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Niall McKinney

Niall McKinney

Non-exec Chair

Niall McKinney

Niall McKinney’s contributions to the fields of Artificial Intelligence (AI) and Digital Marketing have earned him recognition as a thought leader and expert in the industries.‍ Niall's expertise in AI and digital marketing led him to be the Chief Growth Officer at Black Crow AI, which uses AI to help advertisers optimise their digital media buying. ‍When he’s not at Black Crow, Neil can found speaking at AI and digital marketing conferences around the world, sharing his insights on the future of the industry and the role of AI in shaping it.
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Katie Roden

Katie Roden

Marketing and Creative expert

Katie Roden

With over 30 years' experience in marketing, content creation, publishing, fan engagement and digital transformation, Katie has worked with high-profiles brands across multiple sectors, from education, charity and not-for-profit to retail, telecommunications, book publishing, sports and entertainment. She is also a trainer and facilitator for the Google Digital Academy, helping businesses to maintain best practice in all aspects of marketing, attribution and business operation. ‍She is now working closely with clients in all sectors to explore the possibilities and challenges of AI, from creative innovation, content creation and audience targeting to transformational automation and IP protection.
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Meet our experts

Transparent Pricing For Sales Teams

Here is how our programs typically price. Final proposals are tailored to your team size and delivery format.
£
€
$
1
Explore:
AI Foundations
From

£5,000

/ cohort

For sales teams who have a mixed awareness of AI and need everyone working from the same foundation.
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2
Apply:
AI for Sales Mini Lab
From

£6,000

/ cohort

Apply AI to prospecting, outreach, proposals, and pipeline analysis.
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3
Transform:
Building AI Agents for Sales
From

£8,000

/ cohort

For sales teams ready to move beyond prompts and automate the routine work that consumes capacity.
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1
Explore:
AI Foundations
From

€5,800

/ cohort

For sales teams who have a mixed awareness of AI and need everyone working from the same foundation.
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2
Apply:
AI for Sales Mini Lab
From

€6,900

/ cohort

Apply AI to prospecting, outreach, proposals, and pipeline analysis.
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3
Transform:
Building AI Agents for Sales
From

€9,400

/ cohort

For sales teams ready to move beyond prompts and automate the routine work that consumes capacity.
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1
Explore:
AI Foundations
From

$6,300

/ cohort

For sales teams who have a mixed awareness of AI and need everyone working from the same foundation.
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2
Apply:
AI for Sales Mini Lab
From

$7,600

/ cohort

Apply AI to prospecting, outreach, proposals, and pipeline analysis.
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3
Transform:
Building AI Agents for Sales
From

$10,000

/ cohort

For sales teams ready to move beyond prompts and automate the routine work that consumes capacity.
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€
$

FAQs

  • What is the difference between AI for Sales Mini Lab and Building AI Agents for Sales?

    AI for Sales Mini Lab is our Apply-level Mini Lab, focused on using AI across core sales workflows like prospecting, outreach, proposals, and pipeline analysis. Building AI Agents for Sales is our Transform-level program, where teams design and deploy working AI agents that automate the most repetitive sales prep and CRM admin.

  • Who is AI for Sales training designed for?

    Our AI training for sales is designed for sales teams, account executives, business development reps, and sales leaders who want to apply AI to their day-to-day workflows. Programs are tailored to your organization.

  • How long does AI training for sales take?

    Our Sales programs range from a two-hour AI Foundations session, through to a 3.5-hour AI for Sales (level 2) and a 2 x 3.5-hour Building AI Agents for Sales (level 3) workshop. Programs can be run as a progressive learning path or as standalone sessions, depending on your team's current AI maturity and priorities.

  • How much does AI training for sales cost?

    Programs start from £5,000 / $6,300 per cohort, with pricing based on team size, program level, and delivery format (virtual or in-person). Book a 30-minute call and we will put together a proposal based on your specific needs.

  • Who typically delivers corporate AI training workshops?

    Workshops are delivered by a mix of in-house trainers and specialist facilitators, all with hands-on experience applying AI in professional environments. Trainers are selected based on their subject matter relevance to the audience.

  • How long does it take to plan and deliver AI training for a company?

    From initial conversation to first workshop, Edifai's typical timeline is six weeks. This covers scoping, needs analysis, and scheduling.

  • Can AI training for businesses be customized or is it always off the shelf?

    Every program starts with a proven core curriculum that has been developed and refined across multiple organizations, then customized to reflect the client's specific tools, workflows, terminology, and business priorities. Clients get the benefit of structured, tested content without receiving something generic.

  • What AI tools are covered in workplace AI training programs?

    We cover the AI tools most commonly used in professional environments, including ChatGPT, Microsoft Copilot, and Google Gemini. Where organizations use additional or company-specific AI tools, these can be incorporated into the program. Tools are tailored by function, so participants always train on tools directly applicable to their day-to-day work.

  • How do companies measure whether AI training has worked?

    Edifai measures training effectiveness using a combination of pre and post-program assessments to establish a baseline of AI confidence and capability across the team. Post-assessments then measure the shift that participants can report against.

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