Meet the Team

Arnault Gombert is a data scientist with expertise in AI, machine learning, and natural language processing. Arnault is currently working as an NLP Scientist and is an NLP Lecturer at the Barcelona School of Economics.

Daniel is a software engineer who works with organizations to provide expertise in engineering and data analysis. He's passionate about solving complex problems and leveraging innovative technologies to deliver effective solutions. In addition to his client work, Daniel develops his own products, showcasing his entrepreneurial spirit and commitment to innovation in the software industry

Dave Katz has been working as a trainer/facilitator in the fields of data, digital, and digital transformation full and part time over the last 10 years. Most recently, he has been working as consultant/co-founder of intuizi, a mobile data processing/analytics business based in the US and providing global services to a multiplicity of businesses in various fields. Dave has an enormous wealth of experience in running training sessions for corporates, as well as facilitating roundtable and cross-party discussions across companies, and on behalf of industry trade bodies.

David is a "data generalist"; currently a freelance data consultant and educator with an MSc. in Data Science and a background in software and web development. With over 5 years experience teaching, he has taught everyone from junior analysts up to C-level executives in industries like banking and management consulting about how to successfully apply data science, machine learning, and AI to their day-to-day roles. He is the author of Real-World Data Science, a book about the data skills that aspiring analysts actually need in their jobs, which will be published by Manning in 2024.

Eva is an experienced AI product management leader and executive advisor with 10 years of leadership and diverse technical product experience in industry, academia and startups. She has launched products in the technology, manufacturing and oil & gas industries. She has received multiple AI leadership awards (featured as one of 60 AI leaders, 2022 Outstanding Leadership Award, US National Academy of Engineering) and is a featured speaker at AI conferences.

James Phoenix has a background in building reliable data pipelines and software for marketing teams, including automation of thousands of recurring marketing tasks. He has taught 60+ Data Science bootcamps for General Assembly, and is now excited to be a part of the Edifai team.

Jeffrey is a co-founder and CTO at Built Ai, an AI-first startup building AI geospatial market analytics and digital twin platforms for the Built environment. He previously has co-founded two AI startups, one of which is a London unicorn. He spent seven years reverse-engineering the human visual system at Imperial College and ran technology, AI and product teams as CTO. He subsequently advised many companies from medical imaging startups to social fashion platforms to big digital transformation companies. He was an investor at Founders Factory where he focused on the AI sector.

Joanna’s experience in data analysis and visualization gives her a unique advantage in understanding the potential of AI. By working with data, Joanna has developed a keen sense of how AI can be used to drive insights and improve decision-making. Her ability to bridge the gap between technical and non-technical stakeholders and expertise in data analysis are a potent combination for any organization looking to leverage AI for business outcomes.

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Kiril Kamburov is a cybersecurity expert with a specific focus on AI. He has worked on developing AI-driven security solutions as well as a wealth of experience in technology-driven consumer businesses.

A technologist of over 20 years, Matt brings a wealth of technical and corporate knowledge to the table when helping train your business on how to get the most out of AI. Be it a strategic brief with senior stakeholders, or a low level prompt library build-out for your marketing department, Matt understands how to position AI content in a way that is easily digestible for the audience. When Matt isn’t delivering training or creating content, you’ll find him on the race track, racing in a single make Mazda MX-5 series all over the UK

Nick is the founder of Mantis NLP, an AI consultancy specialising in Natural Language Processing. Prior to setting up Mantis NLP, Nick worked as a data scientist with over for over a decade, including at the Wellcome Trust, where he set up and then led the data science team. It was there that Nick found himself working more and more with NLP problems, and identified the gap for a data science consultancy focused on these problems. Mantis NLP was born and has quickly gone on to build an impressive portfolio of worldwide clients.

Sal Kimmich is a cybersecurity engineer for agentic systems and open source educator for responsible AI development. With over a decade of experience building machine learning systems in healthcare and tech-for-good, they focus on privacy, equity, and practical skills. Sal also writes the monthly Digital Sovereignty Dispatch exploring how technological advancements impact national security and digital identity.

Tom is an AI & Marketing Strategy Director who works with clients across North America, Europe, and Asia. He’s delivered over 350 training courses, both online and in person, for companies such as Google, Nike and Mastercard. During the pandemic he built Subship, an AI-powered hyperlocal grocery delivery service featuring small businesses and craft producers.

Was Rahman is an interdisciplinary researcher and consultant in Ethical AI in business. At Coventry University, he investigates fairness in AI business decision-making, especially in the HR function. At Bonn University, Was is working on “next generation” AI Ethics, and how they will affect the wider world. Outside academia, he advises business leaders on ethical, responsible AI, having spent 30 years in senior leadership roles at global technology firms such as Accenture and Infosys.

Edmond has led immersive boot camps at General Assembly drawing on 10+ years’ in digital product delivery and data science experience to help over 250 students start in their data science/ analyst careers. Edmond now adapts the same skills to teach LLMs.

Venkata Maddisetti is a finance professional who focuses on helping finance teams to leverage AI for financial modeling and risk management. He has academic projects that involve the use of machine learning algorithms for portfolio optimization and valuation.

Cate has managed and led editorial teams for some of the world’s largest media and tech companies, including Google and Microsoft, and was a founding member of BuzzFeed UK. Her writing has appeared in The Independent, iNews, The Big Issue, Insider and Grazia Magazine. Her first book, How To Work Without Losing Your Mind was published by Penguin Business and the paperback is available now.

Eleanor ‘Nell’ Watson, a pioneering ethics and machine intelligence researcher, has been a driving force behind some of the most crucial AI ethics standardisation and certification initiatives from organisations such as the IEEE. She advises leaders all over the world on ethical and effective management of world-changing organizations.

Daniel leads transformational education programmes that help organizations thrive in a digital age. Daniel has over 20 years’ experience in advertising and marketing. Most recently, Daniel headed up the Google Digital Academy team that designed and delivered ground-breaking education programmes and workshops for advertisers, agencies and Googlers across EMEA. Daniel has a passion for the more human aspects of digital transformation, and now works with C-suite and senior management to help them lead the changes in culture, company and customer-centricity, enabling them and their teams to adapt and grow in an ever-evolving, VUCA, digital world.

Jeremiah is a software developer who specialises in productivity applications to reduce the friction between tech and productivity. Jeremiah’s also known for writing articles on how AI can be incorporated into industries such as law, finance, and real estate.

At the edge of AI, society and data ethics, Josefin brings a desire to help shaping a desirable, more responsible future. Josefin has worked with digital & emerging technology transformation and learning programmes spanning across all business functions. She has guest lectured at MIT, Columbia Business School and IT University of Copenhagen and has acted in several roles as a catalyst for change and driving factor for implementation.She brings 13 years of experience from working with leading retailers, manufacturers and consumer brands worldwide.

Martin is a dynamic professional with extensive experience in Process Improvement, Human Resources Management, and business transformation consulting across diverse industries. With a Master’s (MSc) in Human Resource Management and certifications in Business Analysis, Martin brings a wealth of knowledge and expertise. His career highlights include supporting the implementation of new HR technologies, mapping core processes for clients, and providing comprehensive training to improve user experience and efficiency.

Pilar Barrio is a digital transformation consultant and a facilitator, who has been at the forefront of emerging technology and its application to business, media and customer experience since 2006.

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Pilar has trained thousands of people in areas of digital strategy, innovation and creativity through her work with the Google Digital Academy, ISDI Digital MBA, General Assembly, Emeritus and IESE business school among others. She has a huge interest in applying generative AI into business processes to free up strategic and creative minds to use their talent in more rewarding and efficient ways.

Elizabeth is a strategic marketing trainer and consultant with over 25 years of global experience across corporate, SME, and entrepreneurial sectors. She has worked with major brands including Warner Bros., Universal Pictures, and Google, and now specializes in equipping businesses with the skills to navigate the evolving intersection of marketing and AI. Elizabeth has trained thousands of business owners, founders, and professionals in practical, no-fluff marketing strategies, both face-to-face and online. She leads workshops and corporate training programs across Asia, helping organisations demystify AI, sharpen their marketing, and drive sustainable growth. Her work focuses on helping teams use emerging technologies to work smarter, create standout customer experiences, and achieve measurable impact.

Gina is a strategic digital marketing and digital transformation consultant with over 17 years’ global experience across a range of B2B and B2C industries. Her clients include Google, Shell, GSK and Emirates Airlines. Gina has facilitated learning sessions for over 15,000 people face-to-face and online. She is currently leading Google’s Executive Leadership Transformation Summit enabling meaningful conversations around the application of AI in businesses exploring how teams can organise themselves to leverage AI to work more effectively and create space for innovation, creativity and experimentation.

Kathryn has spent over 8 years innovating at the crossroads of technology and marketing. For the past 6 years, she has been delivering AI applications, specializing in chatbots and generative experiences. Her portfolio includes work for Usher, Nike, Fender and many more. In recent times, Kathryn's roles within WPP's CTO team have focused on designing platforms and initiatives that empower agencies and designers through AI-driven tools. She has also led efforts on AI education, training, and strategy to ensure WPP’s large network was prepared for an AI-driven future.

Richard started his career as a Creative, exploring the space where creativity meets technology. He then joined Google, leading Design Sprints and shaping digital strategy and brand innovation. After that, he moved to Bacardi where he launched Bacardi X and built a global learning and development programme to help teams adapt to change. In 2024, he founded Woolf & Hale to support marketers – across brands and agencies – as they explore how AI is reshaping the way ideas are made, shared, and scaled. His work is focused on keeping technology useful, human, and creatively powerful.

Robert Gillespie is a marketing veteran who specializes in delivering AI-driven marketing strategies. He has experience in using machine learning algorithms to help marketing teams to optimise their customer segmentation and personalised marketing campaigns.

Sam has been working in the field of innovation and digital transformation for almost 20 years, firstly with the consultancy ?What If! (now part of Accenture) and latterly at Google where he is currently Head of Digital Transformation in the Google Digital Academy. Most of his time is spent with senior teams from Google’s largest Customers in the Ads and Cloud spaces who want to imagine a more ambitious future for their business then take practical steps to make it happen.

With over 25 years of experience in the telecommunications and automotive industries, Alex is a leading expert in AI-driven transformations across marketing, sales, and customer experience. Focused on practical AI implementations, he ensures businesses in Mexico and LATAM optimize operations and achieve sustainable, data-driven growth. Known for his hands-on approach and his commitment to inspiring young generations by teaching applied AI to university students, Alex strikes the right balance between strategy and execution, empowering companies to leverage AI for high-performance teams and exceed market expectations.

With over 30 years' experience in marketing, content creation, publishing, fan engagement and digital transformation, Katie has worked with high-profiles brands across multiple sectors, from education, charity and not-for-profit to retail, telecommunications, book publishing, sports and entertainment. She is also a trainer and facilitator for the Google Digital Academy, helping businesses to maintain best practice in all aspects of marketing, attribution and business operation. 

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She is now working closely with clients in all sectors to explore the possibilities and challenges of AI, from creative innovation, content creation and audience targeting to transformational automation and IP protection.