Pilar Barrio is a digital transformation consultant and a facilitator, who has been at the forefront of emerging technology and its application to business, media and customer experience since 2006.

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Pilar has trained thousands of people in areas of digital strategy, innovation and creativity through her work with the Google Digital Academy, ISDI Digital MBA, General Assembly, Emeritus and IESE business school among others. She has a huge interest in applying generative AI into business processes to free up strategic and creative minds to use their talent in more rewarding and efficient ways.