Nigel has extensive experience in advising clients on digital strategy, developing training programmes, facilitating workshops, and delivering digital transformation and AI projects.

For almost 10 years, he has been a Google Partner running and facilitating regular training Labs for Google’s clients globally on AI-Powered Google Products, Digital Transformation and Executive Leadership.

Since Covid, he spent three years working with the global financial services company, Generali, focused on the transformation of its global insurance agent programme across digital and social channels. He has also devised the launch strategy for the mobile phone marketplace, Mozillion, and developed content for the ongoing sales and marketing training for Bosch.

He has co-created and facilitated workshops and webinars for the Sainsbury’s and Argos Marketing Excellence Programme – topics include AI Trends, How Brands Grow, Getting Smarter Through AI and Sustainability Marketing.

Prior to consultancy, his career at WPP and Publicis agencies involved managing media strategy for clients, including Amex, NatWest, Cadbury, Kellogg, Boots, UBS, Rolex, and IBM, and setting up the digital function at Mindshare.

On the client side, he helped develop and manage Barclays’ global media and digital marketing strategy as part of the central team working on its One Barclays transformation programme. As head of global planning at Jaguar's in-house strategic and creative agency (Spark44), he worked on the development of the global re-positioning of the Jaguar brand and the launch of key models such as the F-TYPE.

Nigel’s recent work includes facilitating roundtables on AI and digital strategy involving the Financial Services clients and prospects of Oracle, Salesforce and Dentsu; developing an annual strategy session for the global marketing team at Citibank; and creating and running a two-day workshop on AI Integration for Omantel in Oman.

‍