Publicis: Embedding Practical AI Capability Across Global Marketing Teams
Publicis partnered with Edifai to strengthen practical AI capability, enabling teams to integrate AI tools confidently into client delivery, content workflows, and strategic decision-making.
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Publicis
Publicis Groupe, a global marketing and communications company, needed to upskill their client teams so they could confidently position AI solutions in client conversations and drive adoption:
- Enable client teams to effectively pitch Publicis AI solutions to clients.
- Align AI solutions with evolving client needs to strengthen relationships and increase revenue for the business.
- Scale AI training across global client teams as part of an ongoing leadership program.
Publicis Groupe, a global marketing and communications company, needed to upskill their client teams so they could confidently position AI solutions in client conversations and drive adoption:
- Enable client teams to effectively pitch Publicis AI solutions to clients.
- Align AI solutions with evolving client needs to strengthen relationships and increase revenue for the business.
- Scale AI training across global client teams as part of an ongoing leadership program.
Despite significant investment in AI, Publicis Groupe faced challenges in increasing confidence when selling AI solutions. They required a scalable, impactful intervention focused on:
- Helping client teams understand how generative AI is changing client expectations.
- Equipping teams with a structured approach to mapping client needs, wants and fears around AI.
- Providing inspiration through real-world case studies of successful AI implementation in marketing and communications.
- Driving company-wide confidence in discussing AI-driven solutions with clients.
The solution
A 2.5-hour workshop designed around classic client proposition frameworks, delivered to multiple teams in the UK and US. Sessions covered:
- Understanding shifting client expectations in response to AI advancements.
- Exploring how Publicis AI solutions can enhance client services and business growth.
- Reviewing case studies of other agencies successfully integrating AI with human expertise.
- Developing a structured action plan to incorporate AI solutions in client pitches.
Key programme outcomes
Participants became champions of AI adoption.
Effective communication of the value of AI to clients and the ability to drive innovation has strengthened client relationships.
Publicis Group is now embedding AI training into its global leadership program to drive AI adoption across client services
Book a Call
A 30-minute call to scope the right AI skills training program for your team, timeline, and tools.
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