Profitero: AI Training for HR in Practice
Profitero is a leading eCommerce analytics software provider. They needed to upskill their HR professionals in AI across their global footprint to enhance their key HR processes by equipping the team with practical AI skills and knowledge, create AI champions who could help build a business case for company-wide AI adoption by demonstrating measurable impact and foster a culture of curiosity around AI that would drive innovation, productivity and efficiency.
100%
100%
3.3 h/week
Profitero
Profitero is a leading eCommerce analytics software provider. They needed to upskill their HR professionals in AI across their global footprint to:
- Enhance their key HR processes by equipping the team with practical AI skills and knowledge.
- Create AI champions who could help build a business case for company-wide AI adoption by demonstrating measurable impact.
- Foster a culture of curiosity around AI that would drive innovation, productivity and efficiency.
Working in a fast-paced environment, it was critical for Profitero to introduce AI-driven solutions across HR that aligned with their technology roadmap.
- The HR team's understanding of AI hindered their ability to strategically use tools for recruitment, DEI and employee engagement.
- Showcasing the business impact of AI was essential to securing internal buy-in for a broader rollout.
- They needed to turn high-level AI concepts into practical, actionable strategies.
- Success hinged on shifting the team's mindset from uncertainty around AI to confidence.
Edifai delivered a hands-on, applied AI workshop tailored to Profitero’s operational context. The programme focused on real use cases, interactive tool exploration, and practical experimentation aligned with day-to-day business needs.
Participants engaged directly with modern AI tools, identifying where AI could streamline processes, enhance insights, and improve productivity.
The solution
A practical half-day HR Mini Lab was tailored to Profitero’s unique objectives, which enabled participants to:
- Evaluate the HR team's current state and define their desired short-term, mid-term and long-term goals.
- Identify essential tools designed for HR professionals and learn best practice for crafting AI prompts.
- Use relevant case studies to see how AI can improve HR functions, including recruitment, DEI, employee engagement and content creation.
- Get hands-on and apply learnings to real-life HR scenarios.
Key programme outcomes
Policy and content creation: efficient creation of HR policies and content to ensure consistency, compliance and accuracy while minimizing turnaround time.
Recruitment tasks: using AI for candidate screening, optimizing job descriptions and using data-driven insights to inform decision-making.
Data analysis: leveraging AI to analyze HR data, uncovering insights on employee engagement and workforce productivity that previously required significant manual effort.
Book a Call
A 30-minute call to scope the right AI skills training program for your team, timeline, and tools.
%201.svg)
