Are You Our Next Marketing Executive?

Marketing Executive

Edifai was founded three years ago by practitioners with decades of combined experience in digital transformation training. They saw the need for practical AI education that helps people apply generative AI in real work. Since then, we have delivered large-scale programmes for organisations including WPP, Publicis, The World Bank, The Nature Conservancy and InterSystems (to name a few).

We are entering an exciting new stage of growth, and we are looking for a Marketing Executive to join us. This is a graduate-level role centred on content, campaigns and brand: telling the story of the work we do, building the marketing assets that bring it to life, and helping more of the right organisations discover Edifai.

At Edifai you will be joining a small, talented team where your impact will be immediate, and where our boutique agility combines with global reach through a network of leading experts and facilitators.

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Key Info

• Full-time (40 hours per week)
• Flexible work hours and location (one day a week at our London office)

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Key responsibilities

You will work across our channels and our collateral, learning the craft of B2B marketing in a fast-moving environment where your output goes live quickly.

1. Create marketing content and collateral

• Produce and refine marketing collateral: one-pagers, case studies, course flyers, playbooks and presentation assets.
• Help turn our delivered work into compelling stories, including written case studies and edited webinar and event recordings.
• Maintain and organise our content and deck library so the team can find and reuse the best material.
• Keep our outputs on-brand and consistent in tone, look and quality.

2. Support marketing campaigns and channels

• Help plan and run marketing campaigns across email newsletters, webinars, events and social.
• Manage day-to-day activity on Edifai's social channels, including the LinkedIn company page and a content calendar.
• Draft posts, newsletters and other audience-facing content that builds awareness of Edifai and what we do.
• Track engagement and pull together simple reporting on what is landing, so we can do more of what works.
• Assist in identifying customers who fit the Edifai ICP.

3. Research the market and develop personas

• Build and maintain customer persona profiles to sharpen our messaging.
• Research our client sectors and the wider AI landscape, so our content reflects what is actually happening in our audiences' industries.
• Turn industry developments and our own expertise into timely content, soundbites and campaign ideas.

4. Work the Edifai way

• Bring an AI-first mindset to marketing. Use generative AI to research faster, draft and iterate on content, repurpose material across formats, and free yourself for the creative and strategic work that makes a campaign land.
• Get to know the tools in our stack, including Claude and HubSpot, and stay curious about new tools that could lift the quality or speed of our marketing.
• Share what you are learning about AI and about marketing, and bring fresh ideas to how we tell our story.
• Work with energy, care and a proactive mindset, and collaborate closely with the wider team.

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Who you are

• A strong, versatile writer who can adapt tone for different audiences and formats.
• Creative and visually aware, with an eye for what makes content clear and engaging.
• Genuinely curious about AI and where it is going, and keen to use AI tools fluently in your own work.
• Organised, reliable and proactive, comfortable managing several pieces of work at once.
• A relevant degree or some experience in marketing, content, communications or a creative field is a plus, but we care more about aptitude and attitude.
• Must have full UK working rights

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The offer

• Competitive graduate-level salary.
• Reporting line: Marketing lead.
• Flexible work location and hours, with one day a week at our London office.
• Mentoring and the chance to learn the breadth of B2B marketing early in your career.
• Join a team that is shaping the future of AI education, with the opportunity to grow with the company.

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If you are motivated by the chance to learn fast and contribute to growth in an entrepreneurial organisation, we would love to hear from you.

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Please no recruiters.

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