Sam has been working in the field of innovation and digital transformation for almost 20 years, firstly with the consultancy ?What If! (now part of Accenture) and latterly at Google where he is currently Head of Digital Transformation in the Google Digital Academy. Most of his time is spent with senior teams from Google’s largest Customers in the Ads and Cloud spaces who want to imagine a more ambitious future for their business then take practical steps to make it happen.