With over 25 years of experience in the telecommunications and automotive industries, Alex is a leading expert in AI-driven transformations across marketing, sales, and customer experience. Focused on practical AI implementations, he ensures businesses in Mexico and LATAM optimize operations and achieve sustainable, data-driven growth. Known for his hands-on approach and his commitment to inspiring young generations by teaching applied AI to university students, Alex strikes the right balance between strategy and execution, empowering companies to leverage AI for high-performance teams and exceed market expectations.