AI FOR COMPANIES

Applied AI Accelerator

Future-proof your team with the ultimate one-day AI workshop.

This high-impact, hands-on training equips your team with the skills to harness generative AI and drive immediate, tangible results.

  • 25 participants
  • One-day, instructor-led
  • Virtual or face to face
Applied AI Accelerator
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WPP

Case Study
WPP

300+

Participants trained across the WPP group

4.6

Average AI training session score

100%

Participants reported increased confidence in using AI

“Great content, engaging facilitators and a perfect mix of theory and practical to give us some really tangible action points to take forward ... starting right now!"

Ross Hall,  EMEA Head of Clients, Burson (part of WPP)

WPP had invested heavily in AI and needed to equip senior leaders and agency C-suites with the strategic capability to champion adoption, set direction, and embed AI confidently across the business.
The problem

Despite leading in AI innovation and investing heavily in enterprise-wide initiatives, WPP faced a key barrier to adoption: a proficiency gap at senior leadership and C-suite level.

The AI tools were in place, but leaders lacked the strategic fluency to apply them in specific business contexts, limiting their ability to drive transformation with confidence, set the

vision, and align AI adoption to commercial outcomes.

Without targeted upskilling at the top, WPP risked fragmented adoption, uneven impact and missed opportunities to unlock creativity, efficiency and client value at scale.

Edifai designed and delivered a tailored AI Bootcamp for Executives. A cohort-based program built around WPP's approved tools and leadership priorities, with hands-on practice in strategic decisions.
The approach

To embed AI capability at scale, WPP needed to start at the top. They partnered with Edifai to equip senior leaders with the fluency, confidence and shared vision needed to champion AI transformation across one of the world's largest marketing networks.

Edifai designed and delivered a tailored AI Bootcamp for Executives. A cohort-based program built around WPP's approved tools and leadership priorities, with hands-on practice in strategic decisions.

The solution

We designed the AI Bootcamp for Executives — a tailored, cohort-based program for C-suite leaders, built around WPP's approved AI tools and strategic priorities, and delivered across multiple sub-agencies. The program included:
  • Tailored, cohort-based learning: A program designed specifically for senior leaders, combining expert-led sessions with strategic discussion to align leadership on AI vision and adoption.
  • Built around WPP Open: Sessions grounded in WPP's approved AI tools and strategic priorities, so leaders could immediately apply what they learned to their own business context.
  • Hands-on application: A mini hackathon applying AI to a real-world business challenge, moving leaders from theory to confident, practical decision-making.

The training enabled WPP's senior leaders to move from awareness to confident, strategic application, accelerating AI adoption across the Organization and aligning AI deployment with business goals, revenue growth, faster innovation and enhanced client value.
AI COURSE BREAKDOWN

What This Course Includes

Focusing on immediate AI application and ‘big picture’ strategizing, this program will equip your teams with the right tools and best practice to start accelerating the way they work.
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Three modules delivered in one day
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Two expert facilitators
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Pre and post course benchmarking
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AI best practice toolkit