‍Workforce planning was built on predictability.

But AI has turned traditional models on their head. Static org charts and headcount models no longer fit how creative and media agencies plan, price and deliver work.

HR leaders now face a new challenge: building flexible capability systems that unite human talent with digital intelligence at a rate that keeps pace with change.

Led by Adam G. Hopewell, an award-winning Talent Strategist, this 45-minute session surfaces practical, cross-industry frameworks that HR leaders can adapt and apply immediately to plan, structure and deploy talent.

By the end, you’ll be able to:

• Map workflows to pinpoint where human capabilities add most value.
• Apply the Bot–Build–Borrow–Buy model to align skills, AI capability and automation for faster, leaner delivery.
• Build a roadmap for AI-enabled workforce governance to better safeguard creativity, ethics and work quality.

Using the Engage / Study / Activate approach, you’ll leave with actionable steps modernise your workforce planning, balancing imagination, efficiency and a structure that can flex for the future.

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Watch now:

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Adam G Hopewell

Adam G. Hopewell, MBA, SPHR, GTML, is the former Global Head of HR & Talent at Behavox, a SoftBank-backed AI SaaS firm. With over 20 years’ experience leading global People and Talent strategies, he helps organisations turn HR into a growth engine — driving transformation, performance, and innovation through people.