A people-first approach to normalizing AI in creative and media agencies

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AI adoption is no longer just a tech challenge - it’s a people, culture and talent issue.

For creative and media agencies, how AI is enabled now has a direct impact on attraction, retention and day-to-day performance yet many are seeing adoption stall after early experimentation.

In this 45-minute webinar, Joe Leslie unpacks how HR leaders can help AI move from pilots to normalized use, by shaping culture, conversations and everyday behaviors.

We explore:

• A practical demo of human + AI collaboration - to understand what ‘good’ looks like
• Building a culture of experimentation - creating psychological safety so people try things without fear of punishment
• Managing resistance without forcing compliance - practical approaches for the skeptics and the anxious
• Examples of what’s working - from top agencies that have moved AI from pilot projects to everyday use

If AI tools are in place but AI adoption isn’t where it needs to be, this session will help you understand why and what to do next.

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You can also download the accompanying guide to Building Sustainable AI Adoption in Creative & Media Agencies too.

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Watch the webinar now

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Guest Speaker

Joe Leslie

When it comes to agencies, AI and people, Joe really knows what works. As Global AI L&D Lead at Golin, PRWeek’s 2024 Agency of the Year, he’s helping embed AI into the everyday reality of a global communications business. He’s focused on making AI practical, useful, and tied to real challenges. Before Golin, Joe supported large-scale AI upskilling at Publicis Groupe, reaching over 120,000 people across 100+ countries through the Marcel platform.