Webinar: Upskilling At Scale - How WPP Built AI Capability Across 200+ Global Leaders

WPP is a global leader in marketing services, and they’re leading the charge in how AI is transforming the way creative and media work gets done.

Yet for large, fast-moving agencies, scaling learning at pace with AI innovation is no small feat. Upskilling and capability development is an ever-evolving challenge.

We’ve helped train over 200 leaders across WPP and we’ve teamed up with them to uncover how their learning initiatives are helping people across the organisation - and its network of agencies - to understand, experiment with and apply AI in their day-to-day work.

In this 45-minute session, we’ll explore:

• The critical skills WPP are prioritising to support creative and media delivery in the AI era.
• How they’re aligning central L&D strategy with the unique needs of individual agencies, including Burson.
• What they’ve learned about driving meaningful adoption - from leadership engagement to on-the-ground learning.

Watch to see how leading agencies are reshaping learning for the age of AI.

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Watch now

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Guest Speakers

Holly Brittingham

Global Chief Learning Officer at Burson, Holly builds the global L&OD function, aligning learning with agency objectives and operationalising its strategic framework. Holly also designs and facilitates strategy offsites for leadership teams and consults on culture and change through the BCW–Hill & Knowlton merger.

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Stephanie Houslay 

As WPP's Learning & Development Director, Stephanie brings rich experience in building learning programmes that evolve with the digital landscape. She heads up the Future Readiness Academies, partnering with L&D teams across global agencies to shape upskilling initiatives that move in step with business goals.

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