WPP is a global leader in marketing services, and they’re leading the charge in how AI is transforming the way creative and media work gets done.

Yet for large, fast-moving agencies, scaling learning at pace with AI innovation is no small feat. Upskilling and capability development is an ever-evolving challenge.

We’ve helped train over 200 leaders across WPP and we’ve teamed up with them to uncover how their learning initiatives are helping people across the organisation - and its network of agencies - to understand, experiment with and apply AI in their day-to-day work.

In this 45-minute session, we’ll explore:

• The critical skills WPP are prioritising to support creative and media delivery in the AI era.
• How they’re aligning central L&D strategy with the unique needs of individual agencies, including Burson.
• What they’ve learned about driving meaningful adoption - from leadership engagement to on-the-ground learning.

Watch to see how leading agencies are reshaping learning for the age of AI.

‍

Watch now

‍

Guest Speakers

Holly Brittingham

Global Chief Learning Officer at Burson, Holly builds the global L&OD function, aligning learning with agency objectives and operationalising its strategic framework. Holly also designs and facilitates strategy offsites for leadership teams and consults on culture and change through the BCW–Hill & Knowlton merger.

‍

Stephanie Houslay 

As WPP's Learning & Development Director, Stephanie brings rich experience in building learning programmes that evolve with the digital landscape. She heads up the Future Readiness Academies, partnering with L&D teams across global agencies to shape upskilling initiatives that move in step with business goals.

‍