A practical guide for what HR leaders need to focus on in 2026

Most creative agencies aren’t short on AI tools, but many are struggling to sustain momentum.

Adoption is fragmented. Manager confidence is low. Direction feels inconsistent. And without the right foundations, AI remains uneven, fragile, and hard to scale.

For AI to deliver real value, it has to move beyond experimentation and become part of how work actually gets done.

HR plays a critical role in enabling that shift, shaping the skills, behaviours, and everyday ways of working that make adoption stick, without needing to become AI experts.

This guide helps you to:

• Spot where AI momentum is stalling across your agency
• Focus on the few people-first interventions that make the biggest difference
• Support managers to lead AI conversations with clarity and confidence
• Move from pilots and experimentation into everyday practice
• Learn from a real case study on building executive AI confidence at scale

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Inside, you’ll find practical guidance for HR, leaders, managers, and teams — plus decision checklists, conversation prompts, and grounded steps to embed AI sustainably.

No hype. No tool obsession. Just people-led enablement that lasts.

Download now to start building sustainable, impactful AI adoption.

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